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Definition & Scope  
Short term and long term objectives are determined for the site such as: launch dates, target audience and timeframe. Any specific hosting requirements or development complexities are identified and documented.
Typical Deliverables: Proposal/Estimate
Information Collaboration 
We take a quick inventory of what content, if any, might be taken from current collateral such as an existing web site, brochures, product information, etc. This step also helps to determine what additional content is needed for the site including new content, photography or other assets.
Requirements: Existing Images, Content, etc.
Site Architecture 
The expected user types, industry and competition are researched and we help you decide what information will be presented to the site’s audience. We help develop a site architecture/map which works as an outline for the site that determines basic navigation and overall site structure giving any content writers clear objectives as to what content should be created.
Typical Deliverables: Site Map, Functional Documentation, Content Documentation
Design and Review
Static roughs/wire frames are created of the home page and multiple sub-pages. Initially this is to communicate and decide on a direction of the design. Then through a review process, starting with the Initial Design Direction, pages are fleshed out to determine how they will work across multiple navigation layers. The final design is then signed off on.
Typical Deliverables: Initial Design Direction, Design Reviews
Site/Application Development 
Development (coding) begins based on the Functional Documentation and design compositions we will ensure that all aspects of navigation and functionality meet expectations. The site is populated with content and 12oz collaborates with the client on multiple levels during the build process via site reviews to ensure quality control of content and functionality.
Typical Deliverables: Site Reviews, Prototypes
Testing and Deployment
The site is tested for usability, browser constraints, content accuracy and overall functionality. When it is deemed stable, it is deployed to the established hosting environment and is viewable to the general public.
Typical Deliverables: Final Website, All Code and Production Assets
Maintenance
For application as well as some websites we recommend regular maintenance to ensure prompt response to any unexpected issues and ensure long term success. Additionally we provide training on how to maintain your website or for any 3rd party tools used in development.
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